Getting after the “Data” problem with an Analytics Strategy
Working on both sides of the IT and Business fence has provided valuable insight into their different perspectives. From the business side you will hear comments ranging from “I can’t access what I need when I need it”, to “I run my reports out of Excel.” From the IT side you hear comments of “they have that functionality, but don’t know how to use it” to “they keep changing their priorities and we aren’t done with the last one.” The business is demanding IT to be agile and keep up, but IT resources are limited based on the annual budgets that are set. The fence needs to come down, and both sides need to work together to drive the business forward.
Focusing on one common scenario I have seen is the “data” problem. Within each environment, there is an enormous amount of untapped potential. Data repositories just storing information, swivel seating between platforms, and manual analytics processes performed at the user level on data sets for an individual’s day job. Each of these scenarios presents an opportunity to drive business value when approached with the right mind-set.
Starting with end-user analytics in Excel (and still Access occasionally), organizations can quickly move that logic into an enterprise-grade solution and eliminate data sprawl, provide those analytics to the whole organization, and ensure proper security is wrapped around the data. This scenario usually exists in environments for a few reasons:
- Data that the user needs to combine to do their job is stored across multiple, unintegrated systems. They export the data to Excel, perform lookups, clean the data, and then create the views they need.
- Reporting and analytic options offered by the system do not provide the end-user with the views and flexibility they need.
- The end-user needs to create a report and share it with others, but the toolsets do not allow them to do that. They create the reports in Excel and e-mail it out.
Tuatara has seen this scenario frequently in organizations with ERP and CRM systems. Sales data separate from the operational data. Reports from these two systems are critical to running the business, and a modern solution, aligned to the business success measurements will allow efficiency and scalability. In the scenarios above, this is probably not just one user, but several, all tapping the same sources then creating even more disparate sources on top of this. Executives then see a report from department A that looks different from department B because their reporting logic is different, although the source data is the same. Nothing hurts a business more than a lack of confidence in their reports and accurate data.
Tuatara has helped several businesses wrangle this wild west of analytics. Leveraging an approach that focuses on gaining control, enabling net-new, then cleaning up the legacy, companies can start to see efficiency and drive value faster than tackling the whole problem at once. Our approach meets the customers where they are, identifies top priorities that will drive revenue or cost savings, sets the desired end state, then creates an iterative plan to achieve this end state over time. Customers with a solid analytics platform have realized cost savings from operational efficiency and insights that allowed them to grow their business.
Is this an opportunity within your company? Book a 30-minute meeting with our team to discuss how we can help your organization.
Director of Service Delivery
As the Director of Service Delivery for Tuatara Consulting. Tom is responsible for overall service delivery, customer engagement, and internal operations for Tuatara. He has a passion for helping clients achieve their business goals through successful business transformation efforts that consider people, process, and technology.